Winning More Sales

by Jill Konrath

Why do so many ambitious, intelligent and talented sales people struggle to get customers and win sales? Because they think "selling" means "convincing" others their offering is best – and they hate how it feels. Manipulative…self-serving…gimmicky.

It doesn't have to be that way - and it shouldn't be that way!

Do you know the NUMBER ONE reason top sellers achieve better results than others?

It's because they ask great questions! (This is well documented in Huthwaite's groundbreaking research.) By asking insightful, powerful questions in client meetings, you'll find that:

• Customers WANT to BUY from you! That's right. They actually ask you to do business with their company - even if you cost more.

• Sales meetings become dialogues between equal partners. Great questions focus the discussion around your customer's critical business issues, needs and concerns.

• Customers view you with increased respect. Customers describe sellers who ask lots of high quality questions as more caring, concerned, and competent.

• Customer relationships are stronger, more in-depth and much more satisfying. Because your sales focus is on their business, customers willingly share more with you and view you as a trusted business advisor.

• Less time is spent prospecting. You'll close a significantly higher proportion of your prospects. If you're an independent professional, you have more time to do your work - which is what you love and how you make money!

Ready to Win More Sales?

If you are serious about taking your business to the next level, then Winning More Sales will show you how.

This in-depth sales manual shows you, step-by-step, how to plan and execute customer-focused sales calls driven by the questions you ask.

Specifically, you'll learn how to:

• Gather valuable, vital information for planning and implementing an effective account strategy.

• Turn customers who are only frustrated with their current situation into eager buyers.

• Motivate customers to literally ask you for the order.

• Differentiate yourself from competitors - just by your sales process.

• Minimize sales objections and avoid sales behaviors that inadvertently delay or derail the sales process.

What's Covered in Winning More Sales?

This sales book is the most comprehensive guide to effective questioning skills and techniques on the market. It's full of questions, questions, and more questions - over 550 of the most insightful, powerful questions you'll ever find. You'll learn when to ask these questions and even how to ask them to get the best results.

You'll find great questions you can use on sales calls tomorrow. Just customize them to fit your specific market, product, or niche. This wealth of immediately usable questions will lead to better sales results than you've ever seen before.

Discover a step-by-step process to develop your very own insightful, powerful questions in this

160+ page manual.

You will learn:

• What you may be doing that actually acts as a barrier in your sales process.

• The one fatal flaw of most sellers that creates nearly all of their selling problems.

• The best way to differentiate yourself from all of your competitors.

• How to prepare for an effective, customer-centric meeting with prospective clients.

• The most important cue that you are heading towards disaster.

• How to improve your listening skills.

• How to uncover customer problems related to your offering.

• Strategies to get your prospective customer selling for you when you’re not around.

• Different questions you need to ask when your customer is exploring multiple alternatives.

• Techniques to uncover potential showstoppers before they happen.

• To identify critical problems caused by the way customers are doing things.

• The questions you should NEVER ask!

• How to become invaluable to your prospective customer.

• Why you need to know the business ramifications yourself before you make any sales call.

• When to use “Situation,” “Problem,” “Impact,” “Value” and “Reason-for-Change” questions.

• How to clearly identify the buying process in any company.

• The best way to uncover the concerns your customer may be experiencing.

If you sell to executives, you will also find over 200 powerful and insightful questions that will clearly separate your from your competition. You will learn how to ask questions that will help these executives:

• Achieve their vision, goals and objectives

• Capitalize on or minimizing the impact of industry trends

• Attain their organizational initiatives

• Solve key challenges they are facing

• Improve customer relationships and loyalty

• Leapfrog ahead of the competitors

They are high-level questions and focus on the big picture. They will help you gather the vital information you need for implementing your account strategy and positioning your solution so that customer wants it.

Very few sales people ask these thought-provoking questions which means you will stand out from your competition.

Make it Work!

This sales book also contains an in-depth case study that shows you the exact process to follow to develop top-notch questions for selling your product or service.

The entire process is detailed in an extensive case study. You learn exactly how to analyze your offering from a customer perspective - and then how to turn this information into questions that create urgent and compelling needs for your product or service.

How professional will you look when you take the time to complete pre-meeting research?

How much will you stand out from your competition when you speak intelligently about your prospect’s strategic goals?

How many more sales will you generate when you link your product or service to your prospect’s key initiatives?

After you apply the sales concepts from this book, you will:

…feel better about yourself
…have more self-confidence
…close more sales
…expand your market share
…increase your sales
…make more money
…win more incentive programs and contests

What People Are Saying

“What a great resource! In today's complex business-to-business market, you need sales tools like this to uncover customer needs and effectively influence key decisions. If you're serious about sales success, don't pass up this unique treasure."

Robert Cummins, Managing Partner
The Lucidity Group, LLC

"Winning More Sales is the ultimate tool for educating people who sell on the art of asking questions. It's a must read for anyone involved in selling or managing the sales process."

Martha Severson, Director of Advertising
The Business Journal

“If you read this manual, you'll never have to stumble through another sales meeting again! It's a great resource for preparing for sales meetings - even if you only have 2 minutes to brush-up in the lobby. Don't leave home without this invaluable sales tool!”

Andrew Ralston, President
Andy's Playground, LLC

"A highly practical and usable how-to guide for sellers who want long term, highly profitable relationships with their customers. Jill Konrath is an expert in this area."

Michael Sprinter, Sales Executive
Siemens, Inc.

"This is an invaluable resource! If you want to be successful selling to the corporate market or to large organizations, this manual belongs in your library. Investing in this book is one of the best things you can do for your career."

Danita Bye, President
Sales Growth Specialists

"Jill's approach to professional sales is disarming and highly productive! Her guidance is for people who want their prospects to open up about their real needs and interests."

Brian Borneman, Vice President National Sales
NPC

"I read the whole manual in one sitting - I couldn't help myself. This is a must read for all sales professionals."

Janice Feinberg, President
Sales & Marketing Executives of Mpls./St. Paul

"This guidebook is the perfect prescription for that pervasive sales syndrome - premature elaboration."

Gary Gustafson, President
Access Sales & Marketing

Stop working harder than you have to!

Winning More Sales gives you a proven sales process to create more sales opportunities for your products and services. And it's easy to read - not at all like a stuffy academic textbook.

Big companies have paid me thousands and thousands of dollars to develop these questions and to train their sales forces on how and when to use them. But don't worry - that's not even close to what this comprehensive manual will cost you.

Your investment will pay itself back many times over. One reader wrote the very next day after he bought this sales manual to tell me how just one little sales tip helped net him a $26,000 sale.

Another reader told me her close ratio increased 50% because of another suggestion in the sales book. And they were just getting started!

Get Started Now!

Order Winning More Sales now and start getting better sales results on your next sales meeting or sales call. You won’t regret it.

Get Started and buy Winning More Sales Now!

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