Making Cold Calling Work

Do you enjoy picking up the telephone and calling strangers?

If not, you are not alone. Most people don’t like this aspect of selling.

Cold calling is a challenge for most people. In fact, I don’t know too many people who actually enjoy it – I know I don’t!

I have read many sales training books on cold calling and they all tell you the same “stuff.” Write a script, practise your script, then start dialing for dollars. What they don’t do is help you deal with the intricacies of selling by telephone. Challenges such as:

• Dealing with voice mail
• Finding the person you need to speak to
• Encouraging people to return your calls
• Getting through to the right people

This e-book addresses these sales challenges. It is written by Ron Lavine, President of Intellworks and Ron is a seasoned tele-sales professional. He has used the telephone to generate business for over 20 years and he doesn’t just teach this stuff, he uses it! In fact, he is one of the few people I know who will actually pick up the telephone in one of his sales training workshops and demonstrate how effective his concepts are.

You will learn:

• The best way to prepare for your sales calls and the impact this preparation will have on your sales results

• How to handle the “Just send me information” request

• How to avoid sounding like every other sales person trying to sell something

• The best way to prioritize your sales calls

• What every sales prospect wants to know

• How to establish credibility with your sales prospect

• A 6-step telephone sales process that will improve your results

• How to ask for an appointment

• The four different types of buyers you need to be prepared to deal with

• Key elements of a compelling voice mail message

• How to use voice mail to your advantage

• What do to after you have left several voice mail messages

• Getting “Unstuck” - How to free yourself from automated attendants and voice mail

This book contains almost 50 telephone sales tips, techniques and strategies that will help you improve your cold calling results. Plus, Ron also includes an additional 78 Do’s and Don’ts to keep in mind when making your sales calls. That’s almost 130 different ideas! Every one of them designed to help you get better sales results and make more money.

Regardless of what you sell, and to whom, you will benefit from this 50+ page book if you use the telephone to prospect or sell.

Don’t procrastinate. Don’t wait. Don’t put off ordering this book. You won’t be disappointed.

Buy Now!

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